Mois: novembre 2013
Park J. et al. (2010), « An investigation of perceptions of social equity and price acceptability judgments for campers in the U.S. national forest »
Résumé / Summary : In spite of the significance of social equity in determining appropriate fee levels for activities such as camping in public nature-tourism resources, there has been little understanding of the mechanisms that (a) influence the debate over scale and (b) the conditions that are used in fee determination. The main objective of this study is to investigate the decision making process that predicts social equity judgments and price acceptability of user fees for activities such as camping in protected areas (including parks) and outcome the variables. In this study of Wasatch-Cache National Forest in northeastern Utah using conjoint analysis the results indicated that the extent of public input was the most prominent predictor of social equity judgment at p < 0.01. The second highest part-worth coefficient was obtained in support of low user fees (a hypothetical scale of $3.00 vs. $8.00). The magnitude of the part-worth coefficients for price acceptability showed that the highest part-worth coefficient was a fee level of $3.00. The next highest part-worth coefficient was in support of revenue being used to maintain the quality of the site. It was also found that that ‘‘extensive public input’’ was an important predictor of social equity.
Mots-clefs / Keywords : Camping, Nature-based tourism, Pricing, Social equity, Price acceptability judgment, Conjoint analysis
Auteurs / Authors : Park Joungkoo, Ellis Gary D., Seongseop Kim Samuel, Prideaux Bruce
Année : 2009
Références / References : Park J. et al. (2010), « An investigation of perceptions of social equity and price acceptability judgments for campers in the U.S. national forest », Tourism Management 31, pp. 202-212
Sources / Lien / Link : http://www.elsevier.com/locate/tourman
KOA (2012), « The leading the way. Brand position. Discussion document »
Résumé / Summary : It is essential to the future success and valuation of KOA campgrounds that each continue to adapt to the major trends impacting campground selection and preference. KOA can attribute much of its 50 years of progress and leadership in the outdoor hospitality sector to responding to the expectations and needs of its guests.
Campers at the original KOA campground in Billings, Montana, were surveyed by founder, Dave Drum, and today we are among hospitality leaders in our comprehensive use of guest feedback for ongoing improvements and performance ratings. Our Mission of creating “happy campers that recommend KOA to friends and family” is at the heart of our guest driven marketing and operations.
But unlike the campground selection process of 1962, today’s campers have endless ways to evaluate campgrounds and everything else prior to making a choice. Ratings, blogs, camper reviews, travel websites, Facebook and Twitter postings, and so much more in the social media space now provide advance knowledge about a potential investment of our money and/or time.
What’s more, the economic challenges that exist and the battle to fi nd leisure and family time have made these investments more precious. Today’s camper wants the perfect campsite, weather, staff , and wants us to know their names and preferences. It has also become an experience driven economy that means campers are putting more value on the overall hospitality, activities or adventure that you provide.
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Mots-clefs / Keywords :
Auteurs / Authors : Kampgrounds of America, KOA
Année : 2012
Références / References : Kampgrounds of America, Inc. PO box 30588, Billings, MT 59114-0558
Sources / Lien / Link :
Camping References 